Cloud4Wi named 2026 Best WiFi Solution of the Year by RetailTech Breakthrough

We are thrilled to announce that Cloud4Wi has been selected as the winner of the Guest WiFi Solution of the Year award in the 4th annual RetailTech Breakthrough Awards program.

This year’s program was more competitive than ever, with thousands of nominations from the world’s most innovative retail technology companies. Being selected highlights Cloud4Wi’s unique ability to bridge the data gap between online and offline retail.

Why Cloud4Wi Won

Cloud4Wi secured the Guest WiFi Solution of the Year award by successfully solving the “data gap” that has long hindered brick-and-mortar retailers compared to their e-commerce counterparts. In a competitive field of thousands of entries, Cloud4Wi stood out by transforming a basic utility—guest WiFi—into a sophisticated engine for AI-driven personalization. The platform allows retailers to capture 100% consent-based first-party data from every visitor, even those who do not complete a purchase, providing the high-quality data stream necessary to train modern retail AI models.

The victory was further cemented by the company’s commitment to a frictionless user experience. By utilizing advanced protocols like Passpoint and WBA OpenRoaming, Cloud4Wi removes traditional login barriers, allowing customers to connect automatically and securely. This technical innovation, combined with a powerful Mobile SDK that reveals in-store behaviors without draining device batteries, provides a level of location-aware insight that was previously unattainable. Ultimately, the judges recognized Cloud4Wi’s proven global impact, evidenced by its successful implementation across 70,000 locations for iconic brands like GUESS and the Prada Group, where it consistently converts passive foot traffic into actionable digital relationships.

Check out our ranking on RetailTech Breakthrough!